LILY SO

About

Hi, I'm Lily, a Sydney-based developer and digital strategist who bridges the gap between code and campaigns.

Day to day, I build websites, plan the strategy behind them, and keep projects moving from kickoff to launch. I'm also a Braze Certified Digital Strategist, so a lot of my time goes into CRM, email and marketing automation: making sure the right message reaches the right person at the right time.

Over the past ten-plus years I've worked with brands like Optus, Audio-Technica and PetO, as well as small to medium businesses across hospitality, ecommerce and entertainment. Lately I've been bringing AI into the mix to build smarter automations and speed up development.

I'm open to freelance and full-time work, so let's chat →